The role of creatives and texts
I’ve had campaigns where the product was solid, but ads barely got clicks, and others where a simple image and headline pulled traffic but didn’t convert later. Lately I’m wondering if ad copy and visuals are doing most of the heavy lifting at the start, or if they’re just there to support the funnel. Curious how much time people actually spend refining creatives.
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Creatives and copy matter way more than I thought when I started. For supplements, the ad is basically your first filter — it decides who even enters the funnel. What worked best for me was focusing on one clear pain point and avoiding overpromising. Simple, relatable language usually outperformed fancy claims. Also, refreshing creatives regularly helps fight ad fatigue. I noticed this more once I worked with networks that already understand nutra angles. I’ve been using Everad — I can recommend Everad, never had payout issues. Having access to proven creatives made testing faster and less frustrating.