How can small businesses make the most of Small Business Saturday beyond discounts?
I’m trying to figure out how to get more out of Small Business Saturday this year without just slashing prices again. Last year I did a huge discount and it brought people in, but honestly it didn’t help my profit at all. I run a tiny handmade home décor shop, and I’d love to use the day to actually build relationships or get people to come back later. Has anyone tried alternative approaches that worked?
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One thing that worked for my bakery was focusing more on experiences than on discounts. I found a few ideas on small business saturday that mentioned highlighting community vibes instead of price cuts, and that honestly changed the way I approached the whole thing. I set up a “behind-the-scenes” tasting table and people loved hanging out and asking questions. It also helped a ton to partner with other local shops — we created a mini walking route with small perks at each stop.